Le Chouchou: The Viral Lip Balm That Earned It's Hype

By Manu Palacios

Photos by MPE Photo & Media

Le Chouchou in Butter Mochi.

During one of my Sephora runs, I spotted a shiny lip balm that immediately caught my eye. You know that instinctive pause-and-grab moment? That was Le Chouchou by EADEM. I had to try it.

From the first swipe, the texture stood out. It feels light, smooth, and cushiony with a high-shine finish that doesn’t sit heavy or sticky. What I love most is how it absorbs easily, leaving lips perfectly smooth, hydrated, and comfortable not just glossy for show.

The hype on social media is very real. This balm truly delivers, and it’s quickly become one of my favorite lip balms in rotation. So much so that I already ordered another one — the limited-edition Croissant au Beurre version (because… obviously).

Now I’m just impatiently waiting to try the rest of my order.

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MEET EADEM

EADEM is a beauty brand rooted in celebrating melanin-rich skin, thoughtful formulation, and modern luxury. Known for merging skincare science with elevated aesthetics, the brand focuses on products that feel intentional, inclusive, and genuinely effective without sacrificing style or sensorial pleasure.

In the picture: EADEM’s Cloud Cushion, Cashmere Peel, Le Chouchou Lip Softening Balm, and The Chisel.

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THE SCORE

• Texture & Comfort
  9.5 / 10

• Hydration & Wear
  9.5 / 10

• Shine & Finish
  10 / 10

• Formula & Ingredients
  9.5 / 10

• Packaging & Aesthetic
  9.5 / 10

Overall Score 9.8 out of 10

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FINAL VERDICT

“A viral product that actually lives up to the buzz. Chic, effective, and addictive in the best way.”

See you next week!